APA citiranje

Kotabe, M., & Helsen, K. (1998). Global marketing management. John Wiley & Sons.

Chicago Edition Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. New York: John Wiley & Sons, 1998.

MLA citiranje

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. John Wiley & Sons, 1998.