Cita APA

Kotabe, M., & Helsen, K. (1998). Global marketing management. John Wiley & Sons.

Citación estilo Chicago

Kotabe, Masaaki, y Kristiaan Helsen. Global Marketing Management. New York: John Wiley & Sons, 1998.

Cita MLA

Kotabe, Masaaki, y Kristiaan Helsen. Global Marketing Management. John Wiley & Sons, 1998.