APA Edition Citation

Kotabe, M., & Helsen, K. (1998). Global marketing management. John Wiley & Sons.

Chicago Edition Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. New York: John Wiley & Sons, 1998.

MLA Edition Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. John Wiley & Sons, 1998.

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