Cita APA

Kotler, P., & Keller, K. L. (2005). Marketing management/12e (12th ed.). Prentice Hall of India.

Citación estilo Chicago

Kotler, Philip, y Kelvin Lane Keller. Marketing Management/12e. 12th ed. New Delhi: Prentice Hall of India, 2005.

Cita MLA

Kotler, Philip, y Kelvin Lane Keller. Marketing Management/12e. 12th ed. Prentice Hall of India, 2005.