APA Zitierstil

Kotler, P., & Keller, K. L. (2005). Marketing management/12e (12th ed.). Prentice Hall of India.

Chicago Zitierstil

Kotler, Philip, und Kelvin Lane Keller. Marketing Management/12e. 12th ed. New Delhi: Prentice Hall of India, 2005.

MLA Zitierstil

Kotler, Philip, und Kelvin Lane Keller. Marketing Management/12e. 12th ed. Prentice Hall of India, 2005.