Kotler, P., & Keller, K. L. (2005). Marketing management/12e (12th ed.). Prentice Hall of India.
Chicago Edition CitationKotler, Philip, and Kelvin Lane Keller. Marketing Management/12e. 12th ed. New Delhi: Prentice Hall of India, 2005.
MLA Edition CitationKotler, Philip, and Kelvin Lane Keller. Marketing Management/12e. 12th ed. Prentice Hall of India, 2005.
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