Style de citation APA

Keller, K. L. (2008). Best practice cases in branding: Lessons from the world's strongest (3rd ed.). Pearson.

Style de citation Chicago

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest. 3rd ed. New Delhi: Pearson, 2008.

Style de citation MLA

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Strongest. 3rd ed. Pearson, 2008.