Chunawalla, S., & Sethia, K. (1997). Foundations for advertising theory and practice (4th ed.). Himalalya.
Chicago Edition CitationChunawalla, S.A, and K.C Sethia. Foundations for Advertising Theory and Practice. 4th ed. Mumbai: Himalalya, 1997.
MLA Edition CitationChunawalla, S.A, and K.C Sethia. Foundations for Advertising Theory and Practice. 4th ed. Himalalya, 1997.
Warning: These citations may not always be 100% accurate.