Christtopher, M., & Donald, M. M. (1995). Marketing: An introductory text. Macmillan press Ltd.
Chicago Edition CitationChristtopher, Martin, and Malcolm M.C Donald. Marketing: An Introductory Text. London: Macmillan press Ltd, 1995.
MLA Edition CitationChristtopher, Martin, and Malcolm M.C Donald. Marketing: An Introductory Text. Macmillan press Ltd, 1995.
Warning: These citations may not always be 100% accurate.