APA Edition Citation

Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing. Harcourt Brace college.

Chicago Edition Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fortworth: Harcourt Brace college, 1992.

MLA Edition Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Harcourt Brace college, 1992.