Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing. Harcourt Brace college.
Chicago Edition CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. Fortworth: Harcourt Brace college, 1992.
MLA Edition CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. Harcourt Brace college, 1992.
Warning: These citations may not always be 100% accurate.