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Marketing

Bibliographic Details
Main Author: Bovee, Courtland L.
Other Authors: Howton, Michael J., Thil, John V.
Format: Printed Book
Language:English
Published: New York Mc Graw Hill 1995
Edition:2nd
Subjects:
Description
Item Description:X:51 N5994
Physical Description:xxiv, 721p. Book
ISBN:0070068798