Bovee, C. L., Howton, M. J., & Thil, J. V. (1995). Marketing (2nd.). Mc Graw Hill.
Chicago Edition CitationBovee, Courtland L., Michael J. Howton, and John V. Thil. Marketing. 2nd. New York: Mc Graw Hill, 1995.
Deismireacht MLABovee, Courtland L., et al. Marketing. 2nd. Mc Graw Hill, 1995.
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