APA Edition Citation

Bovee, C. L., Howton, M. J., & Thil, J. V. (1995). Marketing (2nd.). Mc Graw Hill.

Chicago Edition Citation

Bovee, Courtland L., Michael J. Howton, and John V. Thil. Marketing. 2nd. New York: Mc Graw Hill, 1995.

MLA Edition Citation

Bovee, Courtland L., et al. Marketing. 2nd. Mc Graw Hill, 1995.