Style de citation APA

Batra, R., Myers, G. J., & Aaker, A. D. (2002). Advertising management/5e (5th ed.). Prentice hall of India.

Style de citation Chicago

Batra, Rajeev, G. John Myers, et A. David Aaker. Advertising Management/5e. 5th ed. New Delhi: Prentice hall of India, 2002.

Style de citation MLA

Batra, Rajeev, et al. Advertising Management/5e. 5th ed. Prentice hall of India, 2002.