APA-referens

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition. HBSP.

Chicago-stil citat

Kim, W. Chan, och Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. Boston: HBSP, 2005.

MLA-referens

Kim, W. Chan, och Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. HBSP, 2005.