Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition. HBSP.
Chicago Style citaatKim, W. Chan, en Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. Boston: HBSP, 2005.
MLA citatieKim, W. Chan, en Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. HBSP, 2005.
Let op: Deze citaties zijn niet altijd 100% accuraat.