Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition. HBSP.
शिकागो स्टाइल उद्धरणKim, W. Chan, और Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. Boston: HBSP, 2005.
एमएलए उद्धरणKim, W. Chan, और Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. HBSP, 2005.
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