Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition. HBSP.
Style de citation ChicagoKim, W. Chan, et Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. Boston: HBSP, 2005.
Style de citation MLAKim, W. Chan, et Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition. HBSP, 2005.
Attention : ces citations peuvent ne pas être correctes à 100%.