APA Edition Citation

Trout, J. Big brands big trouble: Lessons learned the hard way. East west books.

Chicago Edition Citation

Trout, Jack. Big Brands Big Trouble: Lessons Learned the Hard Way. Madras: East west books.

MLA Edition Citation

Trout, Jack. Big Brands Big Trouble: Lessons Learned the Hard Way. East west books.

Warning: These citations may not always be 100% accurate.