The future of competition co-creating unique value with customers

Antzeko izenburuak

• Managing customers through ecocnomic cycles
  nork: McKean
  Argitaratua: (2010)
• All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /
  nork: Cusick, William J.
  Argitaratua: (2009)
• handbook of key customer relationship management: the definitive guide to winning managing and developing key account business
  nork: Burnett, Ken
  Argitaratua: (2001)
• Organisational schizophrenia: Impact on customer service quality
  nork: Gopal K Gureja
  Argitaratua: (2013)
• Building great customer experiences
  nork: Ivens, John; Author, et al.
  Argitaratua: (2005)