Prahlad, C., & Venkat, R. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.
Style de citation ChicagoPrahlad, C.K, et Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
Style de citation MLAPrahlad, C.K, et Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.