Prahlad, C., & Venkat, R. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.
Styl ChicagoPrahlad, C.K, a Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
Citace podle MLAPrahlad, C.K, a Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
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