Prahlad, C., & Venkat, R. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.
Chicago Edition CitationPrahlad, C.K, i Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
Cita MLAPrahlad, C.K, i Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.