Citação norma APA

Prahlad, C., & Venkat, R. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.

Citação norma Chicago

Prahlad, C.K, and Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.

Citação norma MLA

Prahlad, C.K, and Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.