एपीए उद्धरण

Prahlad, C., & Venkat, R. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.

शिकागो स्टाइल उद्धरण

Prahlad, C.K, और Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.

एमएलए उद्धरण

Prahlad, C.K, और Ramaswamy Venkat. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.