APA Edition Citation

Aaker, D. A., Badra Rajeev, & Myers, J. G. (1995). Advertising management (4th ed.). Prentice hall.

Chicago Edition Citation

Aaker, David A., Badra Rajeev, and John G. Myers. Advertising Management. 4th ed. New Delhi: Prentice hall, 1995.

MLA Edition Citation

Aaker, David A., et al. Advertising Management. 4th ed. Prentice hall, 1995.