Armstrong, G., & Kotler, P. (2005). Marketing: An introduction (6th ed.). Pearson.
Chicago Edition CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. New Delhi: Pearson, 2005.
MLA Edition CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. Pearson, 2005.
Warning: These citations may not always be 100% accurate.