Kazmi, S. H. H., & Batra, S. (2005). Advertising and sales promotion (2nd ed.). Excel books.
Chicago Edition CitationKazmi, S. H. H., and Satish Batra. Advertising and Sales Promotion. 2nd ed. New Delhi: Excel books, 2005.
MLA Edition CitationKazmi, S. H. H., and Satish Batra. Advertising and Sales Promotion. 2nd ed. Excel books, 2005.
Warning: These citations may not always be 100% accurate.