Cita APA

Kotler, P. (2002). Marketing management/10 e (10th ed.). Prentice Hall of India.

Citación estilo Chicago

Kotler, Philip. Marketing Management/10 E. 10th ed. New Delhi: Prentice Hall of India, 2002.

Cita MLA

Kotler, Philip. Marketing Management/10 E. 10th ed. Prentice Hall of India, 2002.