Kotler, P. (2002). Marketing management/10 e (10th ed.). Prentice Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management/10 E. 10th ed. New Delhi: Prentice Hall of India, 2002.
MLA Edition CitationKotler, Philip. Marketing Management/10 E. 10th ed. Prentice Hall of India, 2002.
Warning: These citations may not always be 100% accurate.