APA Edition Citation

Mitchel, A. (2003). Right side up: Building brands in the age of the organised consumer. Profile books.

Chicago Edition Citation

Mitchel, Alan. Right Side Up: Building Brands in the Age of the Organised Consumer. London: Profile books, 2003.

MLA Edition Citation

Mitchel, Alan. Right Side Up: Building Brands in the Age of the Organised Consumer. Profile books, 2003.

Warning: These citations may not always be 100% accurate.