What is in a name? advertising and the concept of brands

Eitemau Tebyg

• What is in a name?: advertising and the concept of brands /
  gan: Jones, John Philip .
  Cyhoeddwyd: (2000)
• What's in a name?: Advertising and the concept of brands
  gan: Jones, John Philip; Slater, Jan S
  Cyhoeddwyd: (2003)
• Advertising and integrated brand promotion
  gan: O'Guinn, Thomas C.
  Cyhoeddwyd: (2003)
• Behind powerful brands from strategy to campaign
  gan: Jones, John Philip
  Cyhoeddwyd: (2000)
• Advertising creative: strategy, copy, and design /
  Cyhoeddwyd: (2010)