What is in a name? advertising and the concept of brands

פריטים דומים

• What is in a name?: advertising and the concept of brands /
  מאת: Jones, John Philip .
  יצא לאור: (2000)
• What's in a name?: Advertising and the concept of brands
  מאת: Jones, John Philip; Slater, Jan S
  יצא לאור: (2003)
• Advertising and integrated brand promotion
  מאת: O'Guinn, Thomas C.
  יצא לאור: (2003)
• Behind powerful brands from strategy to campaign
  מאת: Jones, John Philip
  יצא לאור: (2000)
• Advertising creative: strategy, copy, and design /
  יצא לאור: (2010)