What is in a name? advertising and the concept of brands

Míreanna Comhchosúla

• What is in a name?: advertising and the concept of brands /
  le: Jones, John Philip .
  Foilsithe: (2000)
• What's in a name?: Advertising and the concept of brands
  le: Jones, John Philip; Slater, Jan S
  Foilsithe: (2003)
• Advertising and integrated brand promotion
  le: O'Guinn, Thomas C.
  Foilsithe: (2003)
• Behind powerful brands from strategy to campaign
  le: Jones, John Philip
  Foilsithe: (2000)
• Advertising creative: strategy, copy, and design /
  Foilsithe: (2010)