What is in a name? advertising and the concept of brands

Samankaltaisia teoksia

• What is in a name?: advertising and the concept of brands /
  Tekijä: Jones, John Philip .
  Julkaistu: (2000)
• What's in a name?: Advertising and the concept of brands
  Tekijä: Jones, John Philip; Slater, Jan S
  Julkaistu: (2003)
• Advertising and integrated brand promotion
  Tekijä: O'Guinn, Thomas C.
  Julkaistu: (2003)
• Behind powerful brands from strategy to campaign
  Tekijä: Jones, John Philip
  Julkaistu: (2000)
• Advertising creative: strategy, copy, and design /
  Julkaistu: (2010)