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What is in a name? advertising and the concept of brands

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Xehetasun bibliografikoak
Egile nagusia:	Jones, John Philip
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Prentice Hall of India 2003
Edizioa:	2nd ed.
Gaiak:	Advertising > Branding > Brands

Antzeko izenburuak

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Brand immortality /
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