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What is in a name? advertising and the concept of brands

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Bibliografiske detaljer
Hovedforfatter:	Jones, John Philip
Format:	Printed Book
Sprog:	English
Udgivet:	New Delhi Prentice Hall of India 2003
Udgivelse:	2nd ed.
Fag:	Advertising > Branding > Brands

Lignende værker

What is in a name?: advertising and the concept of brands /
af: Jones, John Philip .
Udgivet: (2000)

What's in a name?: Advertising and the concept of brands
af: Jones, John Philip; Slater, Jan S
Udgivet: (2003)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2003)

Behind powerful brands from strategy to campaign
af: Jones, John Philip
Udgivet: (2000)

Advertising creative: strategy, copy, and design /
Udgivet: (2010)

Advertising and brand management/
af: Amita Charan
Udgivet: (2018)

Brand journalism /
af: Bull, Andy

Brand journalism
af: Bull, Andy
Udgivet: (2013)

How to use advertising to build strong brands
af: John Philip Jones
Udgivet: (1999)

Behind powerful brands: from strategy to campaign
af: Jones, John Philip; Author
Udgivet: (2000)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
Udgivet: (2010)

4-D Branding cracking the corporate code of the network economy
af: Gad, Thomas
Udgivet: (2001)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C...[et al.]
Udgivet: (2007)

Brand valuation: concepts and applications
af: Kambhammettu, Shyam Sunder
Udgivet: (2005)

Right side up: building brands in the age of the organised consumer
af: Mitchel, Alan
Udgivet: (2003)

What's in a brand? : building brand equity through advertising
af: John Philip Johnes
Udgivet: (1998)

4-D branding: cracking the corporate code of the network economy
af: Gad, Thomas
Udgivet: (2001)

Brand Equity Measurment :Concepts and Applications
Udgivet: (2007)

Making of a name: The inside story of the brands we buy
af: Rivkin, Steve; Sutherland, Fraser
Udgivet: (2004)

Branding : A Practical guide to Planning your Strategy
af: Geoffrey Randall
Udgivet: (2003)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2003)

Branding demystified plans to payoffs
af: Verma, Harsh V.
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2010)

Marketing Communications
af: Icfai
Udgivet: (2004)

Brands cost, concepts and case studies /
af: Ramanujam, S .
Udgivet: (2005)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

Brands in the Balance
af: Drawbaugh, Kevin
Udgivet: (2001)

Brand immortality /
af: Pringle, Hamish .
Udgivet: (2008)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
af: Chernatony,Leslie de
Udgivet: (2009)

New strategic brand management creating and sustaining brand equity long term
af: Kapferer, Jean-Noel
Udgivet: (2009)

Marketing communications a brand narrative approach
af: Dahlen, Micael
Udgivet: (2010)

Fashion brands: branding style from Armani to Zara /
af: Tungate, Mark .
Udgivet: (2009)

Brand From the Norwegian
Udgivet: (1967)

Managing Indian brands
af: Ramesh Kumar, S.
Udgivet: (2002)

27 Brand practices
af: Kapoor, Jagdeep
Udgivet: (2004)

Brand positioning : strategies for competitive advantage
af: Subroto Sen Gupta
Udgivet: (1990)

United we brand how to create a cohesive brand that is seen, heard and remembered
af: Moser, Mike
Udgivet: (2003)

Brand Management The Indian Context
af: Moorthi,Y L R
Udgivet: (2010)

Total Brand Management: An Introduction
af: Braj Mohan, Chaturvedi
Udgivet: (2004)