Carregant...

Codi QR

What is in a name? advertising and the concept of brands

other_versions_link

Dades bibliogràfiques
Autor principal:	Jones, John Philip
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Prentice Hall of India 2003
Edició:	2nd ed.
Matèries:	Advertising > Branding > Brands

Ítems similars

What is in a name?: advertising and the concept of brands /
per: Jones, John Philip .
Publicat: (2000)

What's in a name?: Advertising and the concept of brands
per: Jones, John Philip; Slater, Jan S
Publicat: (2003)

Advertising and integrated brand promotion
per: O'Guinn, Thomas C.
Publicat: (2003)

Behind powerful brands from strategy to campaign
per: Jones, John Philip
Publicat: (2000)

Advertising creative: strategy, copy, and design /
Publicat: (2010)

Advertising and brand management/
per: Amita Charan
Publicat: (2018)

Brand journalism /
per: Bull, Andy

Brand journalism
per: Bull, Andy
Publicat: (2013)

How to use advertising to build strong brands
per: John Philip Jones
Publicat: (1999)

Behind powerful brands: from strategy to campaign
per: Jones, John Philip; Author
Publicat: (2000)

Brand Society How Brands Transform Management and Lifestyle
per: Martin Kornberger
Publicat: (2010)

4-D Branding cracking the corporate code of the network economy
per: Gad, Thomas
Publicat: (2001)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
per: Kartikeya Kompella
Publicat: (2006)

Advertising and integrated brand promotion
per: O'Guinn, Thomas C...[et al.]
Publicat: (2007)

Brand valuation: concepts and applications
per: Kambhammettu, Shyam Sunder
Publicat: (2005)

Right side up: building brands in the age of the organised consumer
per: Mitchel, Alan
Publicat: (2003)

What's in a brand? : building brand equity through advertising
per: John Philip Johnes
Publicat: (1998)

4-D branding: cracking the corporate code of the network economy
per: Gad, Thomas
Publicat: (2001)

Brand Equity Measurment :Concepts and Applications
Publicat: (2007)

Making of a name: The inside story of the brands we buy
per: Rivkin, Steve; Sutherland, Fraser
Publicat: (2004)

Branding : A Practical guide to Planning your Strategy
per: Geoffrey Randall
Publicat: (2003)

Brand management the Indian contest
per: Moorthi, Y.L.R
Publicat: (2003)

Branding demystified plans to payoffs
per: Verma, Harsh V.
Publicat: (2010)

Brand management the Indian contest
per: Moorthi, Y.L.R
Publicat: (2010)

Marketing Communications
per: Icfai
Publicat: (2004)

Brands cost, concepts and case studies /
per: Ramanujam, S .
Publicat: (2005)

Strategic brand management
per: Keller,Kevin Lane
Publicat: (2013)

Brands in the Balance
per: Drawbaugh, Kevin
Publicat: (2001)

Brand immortality /
per: Pringle, Hamish .
Publicat: (2008)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
per: Chernatony,Leslie de
Publicat: (2009)

New strategic brand management creating and sustaining brand equity long term
per: Kapferer, Jean-Noel
Publicat: (2009)

Marketing communications a brand narrative approach
per: Dahlen, Micael
Publicat: (2010)

Fashion brands: branding style from Armani to Zara /
per: Tungate, Mark .
Publicat: (2009)

Brand From the Norwegian
Publicat: (1967)

Managing Indian brands
per: Ramesh Kumar, S.
Publicat: (2002)

27 Brand practices
per: Kapoor, Jagdeep
Publicat: (2004)

Brand positioning : strategies for competitive advantage
per: Subroto Sen Gupta
Publicat: (1990)

United we brand how to create a cohesive brand that is seen, heard and remembered
per: Moser, Mike
Publicat: (2003)

Brand Management The Indian Context
per: Moorthi,Y L R
Publicat: (2010)

Total Brand Management: An Introduction
per: Braj Mohan, Chaturvedi
Publicat: (2004)