What is in a name? advertising and the concept of brands

Antzeko izenburuak

• What is in a name?: advertising and the concept of brands /
  nork: Jones, John Philip .
  Argitaratua: (2000)
• What's in a name?: Advertising and the concept of brands
  nork: Jones, John Philip; Slater, Jan S
  Argitaratua: (2003)
• Advertising and integrated brand promotion
  nork: O'Guinn, Thomas C.
  Argitaratua: (2003)
• Behind powerful brands from strategy to campaign
  nork: Jones, John Philip
  Argitaratua: (2000)
• Advertising creative: strategy, copy, and design /
  Argitaratua: (2010)