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00650nam a2200193 a 4500 |
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20151215124823.0 |
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| 003 |
ViArRB |
| 082 |
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|a 658.827
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| 100 |
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|a Jones, John Philip
|9 739
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| 245 |
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|a What is in a name?
|b advertising and the concept of brands
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| 250 |
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|a 2nd ed.
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| 300 |
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|a xxiii, 308p.
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| 653 |
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|a Advertising
|a Branding
|a Brands
|
| 942 |
|
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|c BK
|6 _
|
| 260 |
|
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|a New Delhi
|b Prentice Hall of India
|c 2003
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| 500 |
|
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|a School of Management Studies
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| 999 |
|
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|c 92345
|d 92345
|
| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658827_JON
|7 0
|9 115850
|a SMS
|b SMS
|c GEN
|d 0000-00-00
|o 658.827 JON
|p SMS022549
|r 2009-08-21
|w 2009-08-21
|y BK
|