Chargement en cours...
What is in a name? advertising and the concept of brands
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi
Prentice Hall of India
2003
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| Édition: | 2nd ed. |
| Sujets: |
| Description: | School of Management Studies |
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| Description matérielle: | xxiii, 308p. |