Lanean...
What is in a name? advertising and the concept of brands
| Egile nagusia: | |
|---|---|
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
New Delhi
Prentice Hall of India
2003
|
| Edizioa: | 2nd ed. |
| Gaiak: |
| Alearen deskribapena: | School of Management Studies |
|---|---|
| Deskribapen fisikoa: | xxiii, 308p. |