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What is in a name? advertising and the concept of brands
| Autor principal: | |
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
New Delhi
Prentice Hall of India
2003
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| Edición: | 2nd ed. |
| Materias: |
| Notas: | School of Management Studies |
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| Descripción Física: | xxiii, 308p. |