What is in a name? advertising and the concept of brands

Lignende værker

• What is in a name?: advertising and the concept of brands /
  af: Jones, John Philip .
  Udgivet: (2000)
• What's in a name?: Advertising and the concept of brands
  af: Jones, John Philip; Slater, Jan S
  Udgivet: (2003)
• Advertising and integrated brand promotion
  af: O'Guinn, Thomas C.
  Udgivet: (2003)
• Behind powerful brands from strategy to campaign
  af: Jones, John Philip
  Udgivet: (2000)
• Advertising creative: strategy, copy, and design /
  Udgivet: (2010)