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What is in a name? advertising and the concept of brands
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi
Prentice Hall of India
2003
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | School of Management Studies |
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| Physical Description: | xxiii, 308p. |