APA citiranje

Jones, J. P. (2003). What is in a name?: Advertising and the concept of brands (2nd ed.). Prentice Hall of India.

Chicago Edition Citation

Jones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. New Delhi: Prentice Hall of India, 2003.

MLA citiranje

Jones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. Prentice Hall of India, 2003.