Jones, J. P. (2003). What is in a name?: Advertising and the concept of brands (2nd ed.). Prentice Hall of India.
Citação norma ChicagoJones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. New Delhi: Prentice Hall of India, 2003.
Citação norma MLAJones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. Prentice Hall of India, 2003.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.