Citace podle APA

Jones, J. P. (2003). What is in a name?: Advertising and the concept of brands (2nd ed.). Prentice Hall of India.

Styl Chicago

Jones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. New Delhi: Prentice Hall of India, 2003.

Citace podle MLA

Jones, John Philip. What Is in a Name?: Advertising and the Concept of Brands. 2nd ed. Prentice Hall of India, 2003.

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