APA Edition Citation

Keegan, W. J. (2003). Global marketing management (7th ed.). Pearson Education.

Chicago Edition Citation

Keegan, Warren J. Global Marketing Management. 7th ed. New Delhi: Pearson Education, 2003.

MLA Edition Citation

Keegan, Warren J. Global Marketing Management. 7th ed. Pearson Education, 2003.

Warning: These citations may not always be 100% accurate.