Doole, I., & Lowe, R. (2003). International marketing strategy: Analysis development and implementation/2e (2nd ed.). International Thomson business.
Citación estilo ChicagoDoole, Isobel, y Robin Lowe. International Marketing Strategy: Analysis Development and Implementation/2e. 2nd ed. London: International Thomson business, 2003.
Cita MLADoole, Isobel, y Robin Lowe. International Marketing Strategy: Analysis Development and Implementation/2e. 2nd ed. International Thomson business, 2003.
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